The Phone Booth: Where ordinary people don capes to become Super Heroes!
A few weeks ago, Russell, my husband, and I visited a new church. As we were leaving the church, a church member gave us with a loaf of homemade bread.
What a nice welcome gift–nourishing, tasty, symbolic, thoughtful. It also served as an ice-breaker. Someone walked up to us and handed us the bread and struck up a conversation. This church did a great job of extending hospitality. We felt welcome.
That’s what you want your donor to feel—like you’ve just handed them a loaf of warm, homemade bread and told them you are really glad they showed up on a cold, rainy Sunday morning.
There are many things as development professionals we might want to resolve to do in 2016—getting out of our offices more, spending more time face-to-face with our donors, hand-writing more thank you notes. All of these things are great resolutions, but perhaps the one key thing we can do that would have an impact on the results of so many other things is resolve to clean up our data.
Growing up in Pennsylvania, I had a good friend named Sylvia. We swam on a swim team together. I was pretty much lousy at all sports – swim team included. Sylvia, however, had talent.
Sylvia was so much stronger and better than all of the rest of us in our age group that none of us could really give her a challenge. Near the end of any race, she’d look back at us and we were nowhere near her. She’d leave us way behind. So she’d slack off. There wasn’t any need to make a big effort. She would simply coast to a stop at the end of the race…and still win.
Sometimes the coach would give her a hard time about it telling her how many records she could hold if she just wouldn’t slack off at the end, but she wasn’t especially interested in records. She was swimming for the fun of it. We were just in grade school and she didn’t feel any pressure.
It can be easy to feel like Sylvia right about now. #GivingTuesday is behind us. The end-of-year appeal letter we’ve been rushing around to get in the mail has gone out. It might even be kind of quite around the office. But it’s not time to coast to a close just yet.