A few weeks ago, Russell, my husband, and I visited a new church. As we were leaving the church, a church member gave us with a loaf of homemade bread. Whether you do it virtually or through the postal system (or both), you want your donors to feel welcome. Think: warm, fresh, homemade bread—plain, simple, humble, but sincere and effective—that’s what our new donor welcome kits need to be.
The latest Better Business Bureau Wise Giving survey results released this week reveal that less than one in five (19%) of the American public “highly trusts” charities. Yet, this same survey indicated that an overwhelming majority of people report trust as essential before they donate. The low levels of trust exposed in this survey do not foretell strong future giving.
A nonprofit trying to raise more money without a development plan can be a lot like a Jon Bauer road trip—there’s a destination in mind, but the route to the destination is fuzzy and success relies on faith and good fortune. Unexpected detours and delays to be expected.