Identifying Peer Institutions to Benchmark and Inspire Your Nonprofit Goals

Identifying Peer Institutions to Benchmark and Inspire Your Nonprofit Goals

You’ve sat in that meeting:  the one where a member of the board says “if the drug prevention coalition across town can raise $175,000 at their gala, why can’t we?” Unknowingly, what your board member is offering is a benchmark comparison, measuring a peer institution’s performance against yours. Depending on what you want to learn from another organization, different peer institutions might be helpful comparisons.

What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

Tom Steyer and Mike Bloomberg had millions of dollars at their disposal. Yet, their marketing dollars didn’t translate into voluntary support. What does that mean for nonprofit organizations that don’t have the wallets these men have but do, similarly, need to mobilize voluntary support?