If you’re like most people responsible for fundraising this time of year, you’re trying to put the finishing touches on your end of year appeal. A lot is riding on it. Probably, whether or not you make your fundraising goals for the year is dependent on the success of your appeal, given that 40% of an organization’s contributions are received in the last three months of the year.
If you haven’t yet finalized your copy or decided what to write about, this article is for you. What you need is one story, about one person (or animal or plant). One.