What if you could do one thing in your development program and increase your donations 600 – 800%?!!
You can! According to Adrian Sargeant and Jen Shang in a whitepaper produced by Blackbaud and Hartsook Institutes, Growing Philanthropy in the United States, 600-800% is the amount by which you can increase a donor’s lifetime value simply by converting him or her to a monthly giver.
Consider: if you’re typical donor makes a $25 or $35 check at the end of the year, you can increase his or her giving dramatically by signing them up to give $5, $10, or $15 each month instead. A monthly contributor who gives $5/month, for example, has increased their contribution 240% in one year. Now, multiply that by the number of years he or she will give.
The math is pretty simple and straight-forward so the real question is how do you get started?
The answer isn’t rocket science: Ask.
A new study conducted by researchers at Stanford, suggests that there is an “empathy gap” between men and women that affects charitable giving.
To study differences in men and women and charitable giving, the researchers tested responses to appeals for support for a fictional organization they called the Coalition to Reduce Poverty.
The study broke the 1,1715-person sample into 5 test groups and compared the responses of men and women in each of the sub-samples.
ponsorships can make the difference between an event being successful and an event being a failure. Sponsorship dollars are critical. Fortunately, sponsorship dollars are something that are easy to raise (yes, you read that right) – easy because they are a win-win. Companies receive several benefits from sponsorships:
- Corporate sponsorships provide companies benefits with their customers
- They increase employee productivity and loyalty, and
- They offer traditional marketing benefits like name/brand recognition in the community.
At this time of year, a good fundraiser is like a dog with a bone. She’s sunk her teeth into the organization’s fundraising goal and she’s unwilling to let go.
And with good reason. There are still things you can do to make your goals. Don’t give up on your goal or on yourself. There are 5 and ½ weeks left in the year. If you haven’t yet met your fundraising goals for the year – It’s not too late!
This week, someone asked how to approach churches for support of a nonprofit. Because Russell, my husband, has worked for the United Methodist Church for 30 years now, I felt like I had a few insights to offer. This is some of the advice I gave:
You need to finish strong. It’s the end of the year and this is the make-it or break-it time for nonprofit fundraising.
If you’re still staring at a large fundraising goal and wondering what you can do to reach it, here are a few strategies that will help you take it to goal. Here are 3 strategies to help you cross the finish line.