What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

Tom Steyer and Mike Bloomberg had millions of dollars at their disposal. Yet, their marketing dollars didn’t translate into voluntary support. What does that mean for nonprofit organizations that don’t have the wallets these men have but do, similarly, need to mobilize voluntary support?

Donor Welcome Kits: Like a Fresh, Warm Loaf of Homemade Bread

Donor Welcome Kits: Like a Fresh, Warm Loaf of Homemade Bread

A few weeks ago, Russell, my husband, and I visited a new church. As we were leaving the church, a church member gave us with a loaf of homemade bread. Whether you do it virtually or through the postal system (or both), you want your donors to feel welcome. Think: warm, fresh, homemade bread—plain, simple, humble, but sincere and effective—that’s what our new donor welcome kits need to be.