Nobody likes to receive new underwear and socks for Christmas, right?
In my first professional fundraising job, I worked for a children’s shelter in Greenville, SC. I will never forget that first holiday season, asking the kids in the shelter what they wanted for Christmas. I expected to hear them say things like GameBoys (remember those?) and American Girl dolls which I understood were all the rage with young children at the time. Instead, I got answers like new underwear and socks. Wow. This put so many things into perspective. It also fueled my zeal to raise funds to ensure that those children got those things and so much more.
As you pen your final appeals for the year, remember to focus on the true need.
65% of all end-of-year donors will visit your website before making a donation—that’s what Gail Perry, author of Fired Up Fundraising: Turning Board Passion into Action tells us.
Are you ready? Is your website ready for deluge of visitors?
Fundraisers everywhere are biting their nails, worrying about whether or not their appeals will result in the gifts their organizations need to be able to meet their budgets and asking themselves what more they can do.
So what can you do? Email more, not less.
We all know that the P.S. gets read. We know it’s the most critical part of our end of year appeal. If you’re like me, choking on writer’s block as I struggle to come up with the perfect closing line for my letter, you’re probably looking for some sample P.S.’s to help you get started thinking about what you can say. So here you are —13 sample PS’s.
If you’re like most people responsible for fundraising this time of year, you’re trying to put the finishing touches on your end of year appeal. A lot is riding on it. Probably, whether or not you make your fundraising goals for the year is dependent on the success of your appeal, given that 40% of an organization’s contributions are received in the last three months of the year.
If you haven’t yet finalized your copy or decided what to write about, this article is for you. What you need is one story, about one person (or animal or plant). One.