What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

Tom Steyer and Mike Bloomberg had millions of dollars at their disposal. Yet, their marketing dollars didn’t translate into voluntary support. What does that mean for nonprofit organizations that don’t have the wallets these men have but do, similarly, need to mobilize voluntary support?

Virtual Town Halls: A Great Way to Engage Your Donors

Virtual Town Halls: A Great Way to Engage Your Donors

In the fundraising cycle, you need to identify donors, engage or cultivate them, solicit, and thank. A Town Hall can be a great way to cultivate and engage. Webinar-type virtual technology can make it affordable and easy for your organization to host a successful town hall meeting. During this election year, let’s take a lesson from politicians and gather our supporters for a “town hall.”