Holding your fundraising event virtually, rather than in-person, doesn’t make the event easy. In order for your event to succeed, you still need to make the event a fun experience for your guests which means thoughtful and creative planning and skilled execution. Here are 10 tips for making your virtual event a success.
We might be driven indoors and we might be choosing to self-quarantine or practice social distancing. But that doesn’t mean that we have to abandon our efforts raise funds for our missions. We just need to adapt, to transform those efforts this year. Here are 9 virtual event ideas you can NOT invite your constituents to so your group doesn’t want to forge ahead.
We all want to deepen our relationships with our donors, to cultivate and steward them so that they fall in love with the causes we serve. Taking a page from psychologist and best-selling author Gary Chapman, we need to speak our donor’s “love language.” How are you speaking your donor’s love language at your events? One hospice did a great job this past weekend. This is how they spoke all 5 donor love languages.
One of the best ways to bring in revenue through a fundraising event is through sponsorships. If you have a new event or you don’t have a strong history of sponsorship partnerships, it can be difficult to get sponsors on-board. A great way to introduce your agency to potential sponsors is through a breakfast briefing.
Do you have trouble getting your sponsors to sign on the bottom line?
Planning a fundraising event is challenging and time-consuming. You need a minimum of six months to plan an event (yes, I know it can be done in less, but it begins to get ugly if you have less time than that) and, ideally, nine months or more.
Lining up sponsorship commitments is usually something you do early in the process because that way, you can offer your sponsors maximum benefits—they can be in all of the pre-event publicity like participant registration or ticket sales and event promotional materials.
What if your sponsors delay making their commitment decisions?
In the nonprofit sector, we nonprofit professionals apply for positions in the nonprofit sector. We have experience with nonprofit jobs. Because we’re nonprofit professionals with nonprofit experience, applying for nonprofit jobs, we assume that the people who are reviewing our resumes understand what our titles and positions mean and entail. They don’t. Even if we list our accomplishments, they don’t get it. Too often, board members are hiring or sitting on the search committees that hire us. Those board members are almost always business people who don’t understand what’s involved in our jobs.