Do people flock to your website in droves, click madly on your “donate now” button, and dump large amounts of money into your donor portal?
Before #GivingTuesday, I challenge everyone to subscribe to one of the Presidential candidates’ email newsletters. It doesn’t matter which candidate you pick…You’ll immediately begin receiving multiple messages in a single day…And all of them will ask for money. Every single one.
Compared with the first half of 2018, giving in the first half of this year was :
Overall dollars raised: Down 7.3%
Number of donors: Down 5.8%
Gifts of $1k or more: Down 8.2%
Gifts of $250 – $999: Down 3.5%
This puts enormous pressure on the end of the year. So what can you do to ensure your year finishes strong? I’ve pulled together a collection of some of my best advice from prior blogs to help guide you to success.
82% of the American public is apparently operating in blissful ignorance of a call to action that is being spread by a a large portion of the 7th largest economy in the world. There is a lot of “market share”still up for grabs.