Asking Matters

What you ask for matters.

If you haven’t finished your end of year appeal, one of the decisions you are probably agonizing over is the ask amount—what numbers to put in your “gift string” or “gift array”—those numbers that you will use on your response card or envelope to suggest gift sizes to donors.

Thinking carefully about these numbers is wise.  What you suggest matters.

#GivingTuesday:  I’m Donating My Blog

#GivingTuesday: I’m Donating My Blog

Nominate your nonprofit organization. For one day of free promotion on Davis Nonprofit Consulting’s Blog and Social Media accounts.

The week leading up to #GivingTuesday, I’ll be Donating My Blog.  Each day that week (Nov 25 – Nov 30), I’ll feature one organization that does tremendous work.  I know there are many, but I’ll only be choosing 7.

The Thank You Season

Thanking donors well is critical to donor retention.  According to donor communications expert Tom Ahern donors that are appropriately thanked in a personalized way within 48 hours of receiving their gift are more than twice as likely to give again.

Feel like your thank you ideas are stale?  Here are 8 inexpensive and creative solutions–

What Makes a Good End of Year Appeal?  New socks and underwear.

What Makes a Good End of Year Appeal? New socks and underwear.

Nobody likes to receive new underwear and socks for Christmas, right? 

In my first professional fundraising job, I worked for a children’s shelter in Greenville, SC.  I will never forget that first holiday season, asking the kids in the shelter what they wanted for Christmas.  I expected to hear them say things like GameBoys (remember those?) and American Girl dolls which I understood were all the rage with young children at the time.  Instead, I got answers like new underwear and socks.  Wow.  This put so many things into perspective. It also fueled my zeal to raise funds to ensure that those children got those things and so much more.

As you pen your final appeals for the year, remember to focus on the true need.