Giving Tuesday Sheriff—It’s Time to Start Passing Out the Deputies’ Badges
If your #GivingTuesday plan includes a crowd funding campaign GREAT! Peer-to-Peer fundraising is an effective way to enlist volunteers, board members, and staff in fundraising.
As Allison Gauss of Classy says, one of the awesome things about P2P fundraising is that it allows you to reach beyond your circle of supporters to make new friends through the introduction of your existing donors and fans.
I think one of the things that people new to P2P fundraising don’t realize, however, is that it doesn’t happen automatically. You don’t set up a webpage and hit a “go” button. Your site doesn’t immediately go viral. Thousands of people don’t sign up and immediately donate and then ask their friends and family to donate. It just doesn’t work that way (Maybe ice-bucket challenge aside).
It takes some planning and some effort behind the scenes and throughout the campaign to start the engine and fan the flames. Here are a few things you need to do to before #GivingTuesday:
Recently, a friend of mine who is an Executive Director, asked me what to do. He was concerned that his organization was not going to make their fundraising goals for the year. “What should we do?” he asked.
First things first. The year is not over yet! I was pretty upset that it’s not even October and this Executive Director had already said “ain’t gonna happen!” Whoa, my friend! As my mama always said:
“Can’t never could!”
You still have time to re-double your efforts. Pull your team together. This is a moment for him, as Executive Director, to demonstrate leadership. He needs a battle plan. Get all hands on deck. I mean all hands on deck: board members, staff members, volunteers.
If you have a long way to go to goal, decide what each person can do. Give people specific assignments. Make sure that people have the tools they need to succeed also. If you want board members to send out emails, write the emails for them. Board members can edit them, but it helps them to get going to not have to start from scratch.
Here are a few strategies that have helped me be very successful in year-end giving:
This Saturday is Christmas in July. Santa might not be coming, but there are great sales everywhere and some retailers are even trying to get people thinking ahead to the holiday season which, if you’re a fundraiser, is a really good idea. If you haven’t already begun planning for the end of the year, now is the time to get started.
It’s four months until Giving Tuesday and five months until the close of the fiscal year.
How Can a Purple Rhino Help You Get Your Board to Raise Money on Giving Tuesday?
“The Super Bowl of Crowdfunding” – that’s what Blackbaud’s npEngage calls Giving Tuesday. Wouldn’t it be great to have 100% board member involvement?
The newly released Leading with Intent preview from BoardSource shows that only 26% of Board members get involved with asking at some point in the year. There is a lot of opportunity for improvement there. So how can you get your board members to raise funds this #GivingTuesday?
What you ask for matters.
If you haven’t finished your end of year appeal, one of the decisions you are probably agonizing over is the ask amount—what numbers to put in your “gift string” or “gift array”—those numbers that you will use on your response card or envelope to suggest gift sizes to donors.
Thinking carefully about these numbers is wise. What you suggest matters.
I know you’re getting ready for Giving Tuesday, but are you also ready for Cyber Monday? Here’s what you should do now to benefit from the shopping spree your supporters are about to take.