FUNDRAISING, FEDERALISM, AND DONOR PRIVACY
Since I’ve become a full-time fundraising consultant, I’ve been thinking a lot about federalism.
I hold a PhD in political science. You may at this point think: “So that explains the federalism comment. Who but a poli sci wonk would connect fundraising and federalism,” right?
But you’d be wrong.
What if you could do one thing in your development program and increase your donations 600 – 800%?!!
You can! According to Adrian Sargeant and Jen Shang in a whitepaper produced by Blackbaud and Hartsook Institutes, Growing Philanthropy in the United States, 600-800% is the amount by which you can increase a donor’s lifetime value simply by converting him or her to a monthly giver.
Consider: if you’re typical donor makes a $25 or $35 check at the end of the year, you can increase his or her giving dramatically by signing them up to give $5, $10, or $15 each month instead. A monthly contributor who gives $5/month, for example, has increased their contribution 240% in one year. Now, multiply that by the number of years he or she will give.
The math is pretty simple and straight-forward so the real question is how do you get started?
The answer isn’t rocket science: Ask.
How Can a Purple Rhino Help You Get Your Board to Raise Money on Giving Tuesday?
“The Super Bowl of Crowdfunding” – that’s what Blackbaud’s npEngage calls Giving Tuesday. Wouldn’t it be great to have 100% board member involvement?
The newly released Leading with Intent preview from BoardSource shows that only 26% of Board members get involved with asking at some point in the year. There is a lot of opportunity for improvement there. So how can you get your board members to raise funds this #GivingTuesday?
Don’t Delete Your Email Program Just Yet
Over the last few years, there has been a discussion about whether or not we are a “post-email” society. Email use has been on the decline, especially among teens who are much more likely to text, SnapChat, and Tweet. In addition, many companies have moved to internal messaging systems, arguing that email is a time-waster.
For the nonprofit organization, it is still working.
65% of all end-of-year donors will visit your website before making a donation—that’s what Gail Perry, author of Fired Up Fundraising: Turning Board Passion into Action tells us.
Are you ready? Is your website ready for deluge of visitors?
Fundraisers everywhere are biting their nails, worrying about whether or not their appeals will result in the gifts their organizations need to be able to meet their budgets and asking themselves what more they can do.
So what can you do? Email more, not less.