Fundraising, Federalism, and Donor Privacy

FUNDRAISING, FEDERALISM, AND DONOR PRIVACY

Since I’ve become a full-time fundraising consultant, I’ve been thinking a lot about federalism.

I hold a PhD in political science. You may at this point think:  “So that explains the federalism comment.  Who but a poli sci wonk would connect fundraising and federalism,” right?

But you’d be wrong.

How would you like to increase donations 600-800%?!?

How would you like to increase donations 600-800%?!?

What if you could do one thing in your development program and increase your donations 600 – 800%?!!

You can! According to Adrian Sargeant and Jen Shang in a whitepaper produced by Blackbaud and Hartsook Institutes, Growing Philanthropy in the United States, 600-800% is the amount by which you can increase a donor’s lifetime value simply by converting him or her to a monthly giver.

Consider:  if you’re typical donor makes a $25 or $35 check at the end of the year, you can increase his or her giving dramatically by signing them up to give $5, $10, or $15 each month instead. A monthly contributor who gives $5/month, for example, has increased their contribution 240% in one year.  Now, multiply that by the number of years he or she will give.

The math is pretty simple and straight-forward so the real question is how do you get started?

The answer isn’t rocket science:  Ask.

5 Ways to Get Board Members to Fundraise on Giving Tuesday

How Can a Purple Rhino Help You Get Your Board to Raise Money on Giving Tuesday?

“The Super Bowl of Crowdfunding” – that’s what Blackbaud’s npEngage calls Giving Tuesday.  Wouldn’t it be great to have 100% board member involvement?

The newly released Leading with Intent preview from BoardSource shows that only 26% of Board members get involved with asking at some point in the year.  There is a lot of opportunity for improvement there.  So how can you get your board members to raise funds this #GivingTuesday?

What’s an Email Address Worth To Your Nonprofit?

Don’t Delete Your Email Program Just Yet

Over the last few years, there has been a discussion about whether or not we are a “post-email” society.  Email use has been on the decline, especially among teens who are much more likely to text, SnapChat, and Tweet. In addition, many companies have moved to internal messaging systems, arguing that email is a time-waster.

 For the nonprofit organization, it is still working.