Do people flock to your website in droves, click madly on your “donate now” button, and dump large amounts of money into your donor portal?
Do you have trouble getting your sponsors to sign on the bottom line?
Planning a fundraising event is challenging and time-consuming. You need a minimum of six months to plan an event (yes, I know it can be done in less, but it begins to get ugly if you have less time than that) and, ideally, nine months or more.
Lining up sponsorship commitments is usually something you do early in the process because that way, you can offer your sponsors maximum benefits—they can be in all of the pre-event publicity like participant registration or ticket sales and event promotional materials.
What if your sponsors delay making their commitment decisions?
Recently, a friend asked me, “What do you do if your fundraising event goes flat?”
My friend works for a national organization with a signature fundraising event. She can’t just stop doing the event. Her chapter of the organization is required to use the event to raise funds every year, but for some reason, her community just isn’t having success with it. The event seems to have lost its appeal.
“So what can you do to turn things around?” she asked.