What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

What Do the Bloomberg and Steyer Campaigns Teach Us About Nonprofit Fundraising and Marketing?

Tom Steyer and Mike Bloomberg had millions of dollars at their disposal. Yet, their marketing dollars didn’t translate into voluntary support. What does that mean for nonprofit organizations that don’t have the wallets these men have but do, similarly, need to mobilize voluntary support?

Resolve to Make Your Workplace a Great Place to Work for Everyone, Including Development Professionals

Resolve to Make Your Workplace a Great Place to Work for Everyone, Including Development Professionals

Most fundraising professionals have very specific goals—how much to raise by when. In contrast, I have worked with very few nonprofit organizations that have meaningful goals for program directors, human resources personnel, marketing personnel, and others. Everyone would benefit (including our clients) if we would demand the same level of excellence from all staff that nonprofits are pretty routinely demanding of development professionals.

Inspector Generals for Nonprofit Organizations?

Inspector Generals for Nonprofit Organizations?

The latest Better Business Bureau Wise Giving survey results released this week reveal that less than one in five (19%) of the American public “highly trusts” charities. Yet, this same survey indicated that an overwhelming majority of people report trust as essential before they donate. The low levels of trust exposed in this survey do not foretell strong future giving.

The 360-Degree Solution to the Revolving Door Crisis in Fundraising

The 360-Degree Solution to the Revolving Door Crisis in Fundraising

A 360-degree review can help uncover cultural issues about which board members may be totally unaware, the kinds of issues that run good staff—fundraisers as well as other professionals—out the door. A regular, 360-degree review process of nonprofit CEOs just might help end the revolving door crisis in fundraising.