If you’re like most people responsible for fundraising this time of year, you’re trying to put the finishing touches on your end of year appeal. A lot is riding on it. Probably, whether or not you make your fundraising goals for the year is dependent on the success of your appeal, given that 40% of an organization’s contributions are received in the last three months of the year.
If you haven’t yet finalized your copy or decided what to write about, this article is for you. What you need is one story, about one person (or animal or plant). One.
Immediately following the attacks of 9/11, the Katrina hurricane, and the Haiti earthquake, all funds for anything other than relief efforts, survivors and heroes practically dried up. Fundraising for anything other than breast cancer during the month of October feels a lot like trying to fundraise for something other than the relief effort following 9/11. This year’s October pink-out can feel especially hard for everyone ignored during the summer of the ALS Ice Bucket Challenge. So what’s a person to do in October if s/he works for any cause other than breast cancer? How can your organization get attention during the pink tsunami that has become October?