Thinking About Social Media Advertising
“Should we use paid social media advertising?” a friend who is an Executive Director at a nonprofit asked. “My Board of Directors has been suggesting that I look into it,” she continued.
My first question for my Board, if they asked me to consider social media advertising, would bewhy. To what end would we be advertising? Would we simply be working to “raise awareness” or would we have a more specific call to action in mind? If our purpose was to “raise awareness” to what end would we be doing that?
Whether you want to fine-tune your writing skills, show appreciation, or build relationships with prospective funders, there are many ways you can use social media to strengthen your grant writing and foundation relations. Here are 10 ways to boost your grant writing program with your social media participation
Ever visited a nonprofit’s blog page to find…well, nothing? The Blank Blog is all too common on nonprofit websites.
A lot of nonprofit organizations resist beginning a blog or, if they have a blog, they let it languish because they can’t imagine how to keep it full of content. They don’t know what they could possibly say that would be interesting to their readers OR they are so overworked and understaffed they can’t figure out how to complete one more task (e.g. writing blog posts).
The good news is that the people who love a nonprofit organization—donors, volunteers, board members, clients—would be interested in reading several things about the nonprofit, things that a nonprofit staff leader—especially one that has served a long time—might take for granted and see as routine and a nonprofit staff leader doesn’t have to do it all himself.
Note: This blog post is part of my #AFPFC wrap-up, a series of posts writing about my take-aways from the 2015 International Fundraising Conference of the AFP in Baltimore last week. We’re All Weird is one of the messages imparted in the plenary session from speaker Seth Godin, author of Purple Cow, Tribes, and about 3 or 4 other dozen other books on marketing and entrepreneurship.
When he came on stage, the young woman in her twenties sitting next to me said, “I don’t even know who he is. I’ve never heard of him.”
“You’ve got to be kidding,” I said. “I was more excited about hearing him speak than I was about hearing Whoopi Goldberg—no offense to Whoopi—she’s cool and all, but I read Seth’s blog and follow him online.”
“Really?” said the girl next to me. “Why?”
“So young!” I thought.
So I explained. I’m sure I sounded like a lunatic babbling. “You know! He’s the author of ‘Purple Cow!’ and ‘Tribes!’ He’s that marketing guru with the bald head that says ‘click my head’ who wears the colorful rimmed glasses!”
I’m excited and out of breath and uproarious clapping begins to drown me out. I can see the young woman’s response in her eyes: “So old,” she’s thinking.
Like the Donkey in Shrek whose been told to search for a blue flower with red thorns, I’ve tromped off into the social media field—with purpose—attempting to achieve meaningful engagement, repeating to myself “red flower, blue thorns, red flower, blue thorns…” or rather “engagement, engagement, engagement…”
And, then, just before Christmas, Beth Kanter, on her blog, summarized a Vision Critical Report titled “What Social Media Can’t Tell You About Your Customers.”
Don’t Delete Your Email Program Just Yet
Over the last few years, there has been a discussion about whether or not we are a “post-email” society. Email use has been on the decline, especially among teens who are much more likely to text, SnapChat, and Tweet. In addition, many companies have moved to internal messaging systems, arguing that email is a time-waster.
For the nonprofit organization, it is still working.