Developing a Storytelling Culture

When I first went to work at the Children’s Center for Hope & Healing, a counseling center in Northeast Georgia, I longed for the staff I worked with to tell me clients stories. I knew I needed to be able to share our clients’ stories with donors and volunteers to inspire giving and volunteerism and, given that the organization was in dire financial straights when I began working for it, being able to motivate people to give was essential, but I just couldn’t—at least not initially—get the staff to share stories about the clients.