Identifying Peer Institutions to Benchmark and Inspire Your Nonprofit Goals

Identifying Peer Institutions to Benchmark and Inspire Your Nonprofit Goals

You’ve sat in that meeting:  the one where a member of the board says “if the drug prevention coalition across town can raise $175,000 at their gala, why can’t we?” Unknowingly, what your board member is offering is a benchmark comparison, measuring a peer institution’s performance against yours. Depending on what you want to learn from another organization, different peer institutions might be helpful comparisons.